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Cruelty-Free beauty is the best way to go hands-down and here are our top 5 reasons why believe animal testing has no place in this sector.

1) Animal testing is cruel and unnecessary

Animals have been exploited for decades by being used as mere tools in scientific experiments, despite the fact that they feel, think, behave and experience pain. Mice, rabbits and other animals are forced to endure long-time suffering in tiny cages that a lot of times lead to a painful death.

Thankfully, cosmetic and toiletry testing on animals is a practice banned in the UK and EU but sadly is not the case in other countries like China, where is mandatory, so any company also selling in China has had to test their products on animals putting them through terrible and unnecessary suffering.

Brands like Benefit, L’OrΓ©al, Estee Lauder, Givenchy, Head & Shoulders, and LancΓ΄me, pay and allow their products to be tested on animals when required by law. The good news is that we now have plenty of alternatives from companies truly committed against animal cruelty like Au Naturale, INIKA Organic, and Aether Beauty.

2) Cruelty-free products are healthier 

Plant-based ingredients in skincare products have a proven safety record and it is easier for your skin to absorb as they are natural. When you choose toiletries and cosmetics not tested on animals, you’re also ditching the bad chemicals like parabens, sulphates, and synthetic dyes. These cleaner cosmetics are better for your skin, which means less likelihood of breakouts, allergies, and inflammation.

3) There are lots of safe cosmetic ingredients 

Animal testing is based on the concept that there are certain chemicals contained in skincare products that need to be tested for their safety to humans before they can be released into the market. However, there are thousands of natural and organic ingredients that have been proven to be safe and toxin-free that companies can use to formulate their products. But most companies prefer to use potentially harmful chemicals and ingredients often for the sake of increasing their profits.

4) It’s eco-friendly 

Animal testing laboratories produce considerable quantities of waste that can be damaging and hazardous to the environment, and the chemicals that are normally used in products tested on animals can be both harmful to us and the planet.

Finally, supporting brands committed to these principles and advocate for solid causes is a great way to do something that will leave a lasting impact on our planet. Many companies that make it their business to go cruelty-free have a vested interest in issues endangering our planet, like animal species extinction, deforestation and global warming. Also, they will normally use eco-friendly packaging materials and care to minimise their carbon footprint.

5) You can make a difference 

You have the power to stand against cruelty by buying from compassionate brands like Earthylous. When enough people take a stand, companies begin to change their practices and hopefully one day, cruelty-free will become the standard all over the world. So put your money where your heart is, switch to cruelty-free products if you haven’t already!